It’s Time for CMOs to Take Charge of Big Data

Dive Deep into Data

“Three Strategies for CMOs to Get Ahead With Data-Driven Marketing”

Analytics

04.21.15

Navigating 2024 US Political Advertising Trends: The Rise of CTV and the Importance of Identity Resolution Partners

In the ever-evolving landscape of political advertising, digital platforms continue to reshape the way campaigns engage with voters. As we delve into the trends of 2024, one standout avenue …

Agency audience groups CTV Featured Featured Blog Identity Resolution Media political politics Programmatic Advertising

Beyond the Individual: Why Household-Level Identity Matters in the Identity Graph

In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in –…

Featured Featured Blog Identity Resolution

Stop Worrying About The Quantity Of Impressions – It’s Quality That Counts

By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has tur…

Blog digital marketing Featured Featured Blog Identity Resolution News Programmatic Advertising