Why You Should Consider DaaS
You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee,
March 21, 2018
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Tag: bdex
When Your Audience Doesn’t Reflect Reality: Big Data Audience Building
Marketers understand that you simply can’t build audience groups on pure demographic factors. After all, Prince Charles of England and rocker Ozzy Osbourne are both British males of the same
January 10, 2018
Thick Data: Why Marketers Must Understand Why People Behave the Way They Do
92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way
January 4, 2018
How Much Are You Paying for Data?
Whether you run a large, established company or a small startup, you need to buy data. The problem is finding a provider that fits all your needs. Large DMPs can
December 8, 2017
5 Incredibly Costly Big Data Marketing Mistakes
Low-quality big data assets can lead to incredibly costly marketing mistakes. Research by Experian indicates that low data quality has a direct impact on revenue for 88% of modern organizations.
June 7, 2017
When Your Predictive Marketing Models Yield Terrible Results
When Whole Foods announced their plans for a line of grocery stores geared towards millennials, the announcement was deemed offensive and stock prices dropped. According to Marketing Mag’s Katie Martell,
May 21, 2017
Why You Shouldn’t Limit Retargeting to Lost Customers
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
March 29, 2017
Using Too Many Data Sources? We Need a Centralized Marketplace
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
February 8, 2017
New Year, New Data
With the new year comes resolutions, and though vowing to exercise more regularly or cut down on carbs is a worthy personal resolution, it’s important to make professional promises as
January 13, 2017
Cross-Channel Behaviors for Mobile Targeting: Big Data Insights for Effective Conversions
For consumers, mobile isn’t an isolated channel. 73% of adults who own three or more devices switch between platforms to perform a single task. Simultaneous or progressive use of a
June 28, 2016
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