According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
On Tuesday, November 15, BDEX CEO and cofounder David Finkelstein was featured on radio show Building the Future, where he discussed his various entrepreneurial ventures, including BDEX, the first ever Data
For consumers, mobile isn’t an isolated channel. 73% of adults who own three or more devices switch between platforms to perform a single task. Simultaneous or progressive use of a
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
Modern email marketers struggle with low open and click-through rates, with just 3.26% of email subscribers clicking on email offers. Perhaps even more frustratingly, few marketers have the right tools
Despite a habit of early adoption in the Adtech space, conversion in this $133 billion-dollar industry isn’t getting any easier. Smart Insights recently reported the average click-through rate (CTR) for
The New York Stock Exchange captures 1 terabyte of data during each active daily trading session. Modern vehicles are equipped with approximately 100 sensors, all of which quietly work behind-the-scenes
“This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total
“Marketing automation technology presents B2Bs with an opportunity to act on audience data and boost lead nurture efforts. ” READ MORE
