Three Ways Digital Advertisers Can Prepare for iOS 15
There are a few things we can always rely on happening every fall: children go back to school, leaves start changing colors and falling off trees, and Apple releases a
August 25, 2021
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Tag: email
Monetization, Performance and Scale Hinges on Using the Right Data Science
Targeting an ideal consumer segment by using the right data science to better understand what its buying intent will be, has just become more critical than ever for companies
August 24, 2021
Are You Using the Most Advanced Data to Target Consumers?
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
May 30, 2018
Is Your Big Data Dated? The Importance of Truly Real-Time Email Marketing
For contemporary email marketers, big data management is a critical tool for segmenting email lists and delivering relevant content offers. However, a recent survey of 1,300 email professionals indicated a
February 23, 2018
When Your Audience Doesn’t Reflect Reality: Big Data Audience Building
Marketers understand that you simply can’t build audience groups on pure demographic factors. After all, Prince Charles of England and rocker Ozzy Osbourne are both British males of the same
January 10, 2018
Does Your Data Need a “Spring Cleaning”?
In a previous blog post, we discussed the benefits of having a centralized marketplace, a location where brands, retailers, and agencies can source any type of third-party data they need.
October 18, 2017
Why You Shouldn’t Limit Retargeting to Lost Customers
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
March 29, 2017
Using Too Many Data Sources? We Need a Centralized Marketplace
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
February 8, 2017
New Year, New Data
With the new year comes resolutions, and though vowing to exercise more regularly or cut down on carbs is a worthy personal resolution, it’s important to make professional promises as
January 13, 2017
4 Ways Third-Party Data Can Generate Lift in Your Marketing Results
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
February 14, 2016
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