Are You Using the Most Advanced Data to Target Consumers?
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
May 30, 2018
Archives
Tag: Entrepreneurs
Why You Shouldn’t Limit Retargeting to Lost Customers
According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
March 29, 2017
Using Too Many Data Sources? We Need a Centralized Marketplace
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
February 8, 2017
BDEX to Present, Compete at 2016 Florida VentureTech Showcase
BDEX, the first ever Data Exchange Platform, is proud to announce that the company has been selected to present as a finalist at the 2016 Florida VentureTech Showcase in downtown
August 18, 2016
4 Ways Third-Party Data Can Generate Lift in Your Marketing Results
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
February 14, 2016
Real-Time Insights to Answer Real-World Questions
“The pace of change in communications, coupled with the demand for information in real-time, means we are now required to move faster than ever to maximize opportunities.” READ MORE
February 25, 2015
Speed To Insight: Key To Big Data Success
“…among the 1,000 executives surveyed from nearly 70 countries, 63% say they’ve seen a positive return on analytic investments within one year. Among executives who say they are from “speed-driven
January 6, 2015
Five Dimensions To Make The Most of Big Data – Infographic
“The first dimension is to identify the different business drivers within your company. What are the most important ares within you company that drive revenue and how can you improve
December 1, 2014
BIG DATA: ARE WE MAKING A BIG MISTAKE?
Big data is a vague term for a massive phenomenon that has rapidly become an obsession with entrepreneurs, scientists, governments and the media.
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November 26, 2014
The Future of Big Data, Visualized [INFOGRAPHIC]
“Here, we break down how the industry has changed over time, and show the projected path for the years to come. And trust us, big data is no where near
November 17, 2014
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