2018 Year in Review. Data Overload
The proliferation of unstructured data seen this year is poised to accelerate in 2019 and BDEX stands ready with an infrastructure built to power human connectivity. One of the recurring
December 14, 2018
Archives
Tag: Internet of Things
What Does a Big Data-Driven Customer Experience Look Like?
Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers
June 5, 2018
Are You Using the Most Advanced Data to Target Consumers?
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
May 30, 2018
3 Ways 3rd Party Data Leads Marketing Teams Astray
Data quality is among the most common pain points associated with marketing initiatives. For teams engaged in email marketing, programmatic marketing, or other big data-driven projects, quality issues can significantly
April 27, 2018
Using Too Many Data Sources? We Need a Centralized Marketplace
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
February 8, 2017
4 Ways Third-Party Data Can Generate Lift in Your Marketing Results
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
February 14, 2016
Creating Products That Fit: Using Real-Time Data for Product Development
Technology has had a significant impact on the concept of customer loyalty. Shopping for alternatives based on price or convenience requires just a few taps on a smartphone screen. Brand
January 28, 2016
Internet Of Things Is Changing Marketing In Profound Ways–Are You Ready?
“Over a few short years, the Internet of Things (IoT) has morphed from a futuristic concept into reality.” READ MORE Note: BDEX is gearing up to handle IOT data.
August 25, 2015
First-Party Data Will Transform The Internet Of Things
“The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge, with a projected reach
March 24, 2015
Enchanted Objects: A Boon For Consumers and Marketers Alike?
“…combination of data and utility will ultimately result in marketing that is less about simply getting a brand in front of consumers and more about creating lasting connections that resonate
February 16, 2015
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