In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in – a
Leading Consumer Data Exchange Platform Bolsters Data Validation Measures for Enhanced Ad Performance and Targeting Precision June 01, 2023 09:00 AM Eastern Daylight Time MIAMI–(BUSINESS WIRE)–BDEX, the first and largest
In this flagship episode of the Deconstructing Data podcast, hosts Jessie Lizak and Josh Morgan talk with David Finkelstein, CEO of BDEX, as the trio discuss the focus of Deconstructing
First, when you think of machine learning, what comes to mind? Is it an image of machines taking over the world, defeating humanity in a futuristic battle? If so, please
In an innovative and ultimately game-changing move, Barack Obama and his campaign team took advantage of the Internet, social media and data analytics to target voters, reach voters and harness
Targeting an ideal consumer segment by using the right data science to better understand what its buying intent will be, has just become more critical than ever for companies
Don’t let bad data hurt your bottom line. Follow these tips to make sure your marketing is targeted and accurate. In the new economy, getting the right information into the
Artificial intelligence has many marketing applications. Implement the latest technologies and advances in automation to improve processes like making future predictions and real-time targeting. The use of artificial intelligence (AI)
Comparing data sources and the benefits of using a data exchange platform
The amount of data available at an organization’s fingertips is increasing at a dramatic rate. It’s estimated that 463 exabytes of data will be generated around the world every day by 2025.
Accurate data is a must for your franchise’s marketing strategy. But what data should you be focusing on?
With all the big data available at our fingertips today, franchises are tasked with mining that data to find better ways to reach their ideal audiences. Access to customer data in addition to important business information helps drive business decision-making, and ultimately business growth and further expansion.
