Agencies are often stuck using the same data segments as their competitors. But with data from BDEX, agencies can get the third-party data they need from one place, helping them create their own custom audiences.
Marketing strategies change every year. There is a flood of new technology, new trends, and new demands from customers. But one thing never changes: the goal.
In automotive marketing, the same buyer data is used again and again throughout the industry. It takes an entirely new way of using the available information to gain an edge.
Big brands are using data to build better connections with their customers. Learn why user data is now a crucial part of any brand’s marketing strategy, and how the BDEX
6 ways artificial intelligence could impact target marketing Artificial intelligence (AI) is one of the most talked about and promising technologies today. While many individuals think it still exists mainly
Powerful targeted marketing data identifies customers when they’re looking to buy The success of any marketing campaign hinges on reaching the ideal target audience with the right message. And whether
Your customers expect you to understand their needs. 80% of modern consumers expect personalized experiences from their favorite brands. Despite increased budget for big data marketing initiatives, 43% of marketers
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
The term “Big Data” is used regularly by those who work in the digital marketing, technology, or data industries. If you’re a business owner trying to market your brand, product
The importance of data to a business’s success isn’t a recent discovery. For decades, the fate of American television shows rested solely in the hands of The Nielsen Company, which
