According to retailnext.net, at least four trillion dollars’ worth of merchandise was abandoned in online shopping carts in 2014 and over half of that amount is likely recoverable. So how
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
With the new year comes resolutions, and though vowing to exercise more regularly or cut down on carbs is a worthy personal resolution, it’s important to make professional promises as
For consumers, mobile isn’t an isolated channel. 73% of adults who own three or more devices switch between platforms to perform a single task. Simultaneous or progressive use of a
As marketers look towards 2016, building an improved mobile strategy will be a key priority for many teams. Mobile technology writer Emma Sarran Webster predicts rising consumer adoption of wearable
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
Technology has had a significant impact on the concept of customer loyalty. Shopping for alternatives based on price or convenience requires just a few taps on a smartphone screen. Brand
As marketing executives look towards 2016, shaping big data-focused strategies for customer acquisition is a key priority at many organizations. While 90% of organizations have a medium to high investment
Marketers have long understood that it’s easier to sell to your existing customers. However, research increasingly indicates that effective personalization is necessary for repeat sales. 74% of online customers get
Modern email marketers struggle with low open and click-through rates, with just 3.26% of email subscribers clicking on email offers. Perhaps even more frustratingly, few marketers have the right tools
