Re-Imagining the Consumer’s Needs Through Data
Everyone knows that properly targeting consumers and reaching them when they are ready to buy is paramount to success in today’s digital age. The question is how to be the
July 22, 2015
Archives
Tag: marketing
Real-Time Personalization Affects the Bottom Line
“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven
July 6, 2015
Despite Concerns, Interest in Mobile Audience Targeting Rises
“Both interest and investment in mobile audience targeting rose year over year” READ MORE
May 14, 2015
It’s Time for CMOs to Take Charge of Big Data
“Three Strategies for CMOs to Get Ahead With Data-Driven Marketing” READ MORE
April 21, 2015
Global Mobile Ad Spending Will Climb to $100 Billion in 2016
“The mobile ad spending pie is set to reach $100 billion next year, according to a report by eMarketer…” READ MORE
April 13, 2015
Real-Time Insights to Answer Real-World Questions
“The pace of change in communications, coupled with the demand for information in real-time, means we are now required to move faster than ever to maximize opportunities.” READ MORE
February 25, 2015
Study: 80% of Companies Will Increase Digital Marketing Budgets
“As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study
February 2, 2015
Brands Don’t Want Bigger Data — They Want Actionable Insights
“Agencies: Does Your Data Pass the ‘So-What’ Test?” READ MORE
January 28, 2015
63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018
“eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend will reach $159 billion, or 63
January 20, 2015
Speed To Insight: Key To Big Data Success
“…among the 1,000 executives surveyed from nearly 70 countries, 63% say they’ve seen a positive return on analytic investments within one year. Among executives who say they are from “speed-driven
January 6, 2015
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