Are You Using the Most Advanced Data to Target Consumers?
The way we use data to target audiences is constantly evolving. The first phase in targeting was fairly simple in that we relied on only a few simple demographics, like
May 30, 2018
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Tag: promotions
Thick Data: Why Marketers Must Understand Why People Behave the Way They Do
92% of companies are still dealing with obstacles to successful big data projects, according to global research by CA Technologies. Across industries, the adoption of big data initiatives is way
January 4, 2018
5 Incredibly Costly Big Data Marketing Mistakes
Low-quality big data assets can lead to incredibly costly marketing mistakes. Research by Experian indicates that low data quality has a direct impact on revenue for 88% of modern organizations.
June 7, 2017
Using Too Many Data Sources? We Need a Centralized Marketplace
Data sourcing has never been a piece of cake. Brands, retailers, and agencies are always looking for the newest, most relevant data, but since the information first-party data provides is
February 8, 2017
4 Ways Third-Party Data Can Generate Lift in Your Marketing Results
Marketers may be hesitant to invest in third-party big data insights due to poor reputation. Digiday blasted the products of many big data vendors as “cheap, plentiful, [and] inaccurate, citing
February 14, 2016
The Power of the Data Exchange: 3 Ways Retailers are Winning with Big Data Insights
With an average website visitor conversion rate of just 3%, retailers struggle to convert sales. Online retailers lose an estimated $18 billion in revenue annually due to last-minute cart abandonment.
October 14, 2015
Mobile to Account for More than Half of Digital Ad Spending in 2015
“This will be a benchmark year for ad spending in the US, as mobile surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total
September 12, 2015
The Future Of The Web Is All About Context
“Without understanding how a person relates to a particular keyword, our ability to leverage that knowledge is limited.” READ MORE
August 20, 2015
Real-Time Personalization Affects the Bottom Line
“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven
July 6, 2015
Despite Concerns, Interest in Mobile Audience Targeting Rises
“Both interest and investment in mobile audience targeting rose year over year” READ MORE
May 14, 2015
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