Lead Nurture Campaigns Improve Personalization Targeting
“Marketing automation technology presents B2Bs with an opportunity to act on audience data and boost lead nurture efforts. ” READ MORE
September 9, 2015
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Tag: third party data
Personalization Drives Engagement, Conversions
“Higher response and engagement rates are the No. 1 reason to use personalized content, according to June 2015 polling from the CMO Council. It was the only benefit cited by
August 31, 2015
Internet Of Things Is Changing Marketing In Profound Ways–Are You Ready?
“Over a few short years, the Internet of Things (IoT) has morphed from a futuristic concept into reality.” READ MORE Note: BDEX is gearing up to handle IOT data.
August 25, 2015
BDEX invited into AWS Activate Portfolio Program
BDEX, LLC is proud to announce it has been invited into the AWS Activate Portfolio Program. As a Portfolio member of the Activate Program, BDEX joins an exclusive group of
August 21, 2015
Real-Time Personalization Affects the Bottom Line
“Marketers are responding to consumer demand for personalization through real-time efforts. April 2015 polling by Researchscape for Evergage found that 58% of marketers worldwide used real-time personalization defined as data-driven
July 6, 2015
Retail Industry Reigns for US Digital Ad Spending
“US retail industry ad spending on paid digital media will reach $12.91 billion in 2015 and grow to $19.98 billion by 2019, for a compound annual growth rate (CAGR) of
June 2, 2015
First-Party Data Will Transform The Internet Of Things
“The Internet of Things (IoT) exploded onto the tech scene last year and scored major attention at this year’s Consumer Electronics Show. The IoT market is huge, with a projected reach
March 24, 2015
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