Most industries are now driven by big data. But data, and the way it’s gathered and processed, is always changing and improving. Expect these top trends in 2020 for data-driven marketing.
Marketers now have access to loads and loads of data. The problem is that they’re tasked with analyzing and understanding that data and turning it into a competitive marketing strategy. The last year saw many changes and updates in the industry, from shifting privacy regulations to influencer marketing to machine learning.
As we begin a new decade, a lot will continue to change in the data-driven marketing world into 2020 and beyond. Here’s a look at some of the next trends you can expect to hear about in the industry.
1. Personalization
Personalization is already a big deal in marketing, but it will continue to be at the forefront of strategies across industries. Consumers around the globe now expect messages to be custom-made to fit their needs, including the format in which you reach them.
Truly personalized messages focus on the individual, not the statistic, creating a unique journey for the person behind the data point. This requires using real-time customer data, such as behavioral data, to create immediate messages that are tailored to a customer’s desires at a given time.
2. Even better SEO
There is a whole world of data available to help marketers revamp their approach to SEO and to do it regularly. Using data, better keywords and key phrases can be nailed down and used to boost search engine rankings and stay competitive.
The latest SEO data can show brands things like the average domain score of top-ranking sites for a desired key phrase, the readability and word-count data for top-ranking sites, and the average search volume for a keyword or phrase.
This realm of marketing is always expanding to include new enhanced tools, so it’s sure to be a top trend in 2020.
3. Omnichannel experiences
Modern marketers know that they have to be accessible to consumers across multiple channels. But in our digital world, throwing out a message across channels is no longer enough.
A CMO Council report showed that 91% of consumers across generations think that omnichannel experiences are important or critical. Successful omnichannel marketing now requires that you continue a conversation with consumers across the channels they’re using, from email to mobile to social.
This is an important opportunity to keep a larger conversation going, and the consumer also gets a consistent message something that’s crucial for your brand’s success.
4. Predictive analytics
AI and machine learning have both brought a range of tools to improve marketing efforts. One tool that is especially helpful to marketers is predictive analytics, which uses data and AI to provide patterns and trends to help brands make predictions about the future.
Using historical data, marketers can make informed decisions about which audiences they should be focusing on and even predict customer behaviors based on previous success or failure. Marketers can also analyze data to see whether a specific campaign was successful, and what they can do to update and improve campaigns in the future.
5. Interactive experiences
Video is a big part of consumer engagement these days. But even more than video on its own, consumers want to be able to build their own adventures, as the same CMO Council report indicates, giving them opportunities to really engage with specific products and services.
In the report, 43% of consumers said they wanted videos to be more interactive, giving them the power to decide what information they want to see.
The BDEX difference
Start 2020 off right with the right data. To keep up with trends in data-driven marketing, you need the latest, most accurate data about your customers to fully enhance your marketing strategy.
The BDEX Identity Graph is the most comprehensive identity graph in the U.S., and our data marketplace has more than 6 billion unique IDs, more than 5,500 data categories, over 800 million mobile ID-to-email matches, and over a trillion data signals.
The BDEX Data Exchange Platform (DXP) is the first of its kind, providing impartial, quality-scored third-party data. Omnisource IQ, the Data-as-a-Service (DaaS) tool from BDEX, provides real-time data signals to help you reach customers instantly who are ready to make a purchase. With BDEX, you can connect with the right people at the right moment with the right message. The tools from BDEX allow you to focus on what really matters: making meaningful human connections. Learn more about the data provided by BDEX by getting in touch with the team today.
