You’ve probably heard the term SaaS. SaaS, or Software as a Service, combines the services of a software provider with a self-service approach. For a monthly or yearly subscription fee, customers can utilize software themselves, no hardware required. As the Internet became faster and as virtualization and big data tools developed, SaaS became more available, setting a precedent for other user-friendly tech products and services.
One of the byproducts of SaaS is DaaS, or Data as a Service. In the last few years many businesses have sprung up offering cloud-based Big Data services to help other companies and organizations solve their data dilemmas, says Big Data expert and writer Bernard Marr. And with more and more businesses utilizing data, it only makes sense that companies are offering data on demand.
But not all DaaS services are created equal. With BDEX’s data services, businesses can get the combined benefits of a data marketplace and data services without the upfront cost. For a fixed monthly fee, retailers, brands, and marketers can receive services like:
- Email Retargeting
This service gives businesses the ability to automatically email users that have visited their website, even if a visitor leaves and never registers with the site. It is an opportunity to reach an otherwise completely lost website visitor.
- Access to In-Market and Real-Time Data
Companies receive up-to-the-minute, real-time data about consumers looking for a product or service. This data can enhance current marketing and lead generation efforts.
- Geofencing
Businesses can better target prospective buyers within a pre-defined geographic area.
- Direct Mail Targeting
While digital marketing tends to be the primary focus in the use of online data, combining digital with more traditional forms of advertising, like direct mail targeting, is now possible.
With over 5,500 data categories, including finance and retail, the BDEX DXP has data for businesses big and small. Email us at info@bdex.com to learn more.
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