BDEX Launches Streaming Media Audience Segments in Tru Optik’s Data Marketplace
Leading data exchange BDEX announced today that its streaming media data segments are now available in Tru O…
BDEX Makes Media Move
Discover how our tools power media’s biggest players in connected TV and streaming audio + gaming.
Your Shoppers, Simplified
Life happens online—and on many different platforms. Americans access media on phones, tablets, PCs, and more, which means connecting those devices (and their data) is key to connecting with customers. BDEX tools empower media companies and their clients to target these shoppers strategically.
Data Solutions for Media Companies
Glean insight into your customers, their behavior, and their devices with BDEX’s suite of data tools.
Real-Time Data
Imagine reaching potential customers the moment they’re ready to buy. Up-to-the-minute data gathered by BDEX makes it easy to know who’s using which device and serve up relevant content lightning-quick.
Device Graphing
To connect with customers, you need a strategy that targets different devices. BDEX’s device graph lets you identify consumers by device and put the most relevant content in front of them at the right time.
Measuring Impressions
Running ads randomly can scramble the way you measure impressions. BDEX’s device matching tools run your ads for a predetermined amount of time, helping you collect more relevant data.
We chose BDEX because of their approach to data quality and validation. Precision and the assurance of privacy protection are paramount in this new era of targeted advertising planning and execution.
Fariba Zamaniyan
Vice President
Data and Monetization Sales
Data and Monetization Sales
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ID Resolution / Identity Graph Solutions
Monetize your internal data, exchange data, and apply machine learning to reach precise targets
Key Takeaways:
Third-party cookies are g…
Improperly managed data means inaccurate targeting, which is like no targeting at all.
Key Takeaways:
Poor data management means poor targetingReal-time data is dynamic data …
Impact of
Ad Fraud
Economic losses due to ad fraud are estimated at $5.8 billion globally.