In the ever-evolving landscape of political advertising, digital platforms continue to reshape the way campaigns engage with voters. As we delve into the trends of 2024, one standout avenue …
Omni Pixel Transforms Website Shoppers to Loyal Customers
The only hybrid solution that identifies anonymous visitors for retargeting, attribution and lead generation. Uses cookies where available and cookieless identifiers when not.
Transform Visitors to Customers
Revolutionize Customer Engagement
An anonymous visitor lands on your website.
Our simple invisible pixel identifies the consumer and/or household.
We match the household to digital identifiers so you can deploy cross-channel marketing.
Hybrid solution using cookies and cookieless identifiers, opt-in, respecting privacy.
The Challenge
Retargeting is powerful, but this technique is facing a roadblock with browsers often blocking 3rd party cookies.
Over 50% of US mobile site visits and 40% of browser visits do not support retargeting.
This makes it difficult for companies to reach their target audience and gain valuable insights into consumer behavior.
Moreover, much of the data collected by companies is unactionable, rendering their investment into data collection futile.
The inability to leverage data for cross-channel retargeting is resulting in lost revenue and thwarted marketing efforts.
The Solution
Studies show that retargeting website visitors can increase conversions by 43%.
Don’t let the current retargeting gap hold you back.
Omni Pixel fills the void, enabling you to continue driving website traffic and increasing your chances of conversion.
Omni Pixel compliments your current efforts and acts as a force multiplier of your investments.
Get the edge you need to thrive in a competitive market.
How Omni Pixel Works
Step 1: Try It Out
Start with a no-cost trial.
Step 2: Integrate with Ease
Add a simple JavaScript tag to your site.
Step 3: Get Valuable Data
View data in UI or via API and launch your retargeting!
Benefits of BDEX's Omni Pixel
- Identify customer behavior across touchpoints.
- Use unique IDs for household viewing metrics.
- Convert anonymous visitors to identified leads.
- Generate 1st-party data independently.
- Boost traffic and conversion rates by 43%.
- Retargeting via direct mail, email or digital media.
- Own future-proof, 1st-party data.
- Understand audience for strategic adjustments.
- Simple website integration.
- Fully compliant with privacy regulations.
- Resolve addresses for cross-platform marketing.
Optimize Your Efforts and Your Reach
Brands can now market and measure relevant advertising to previously missed 70% website visitors.
Resolve site visitors to household location with verified accuracy consented opt-in browser logic.
Unique persistent Household ID identifies browsers/devices, brand-controlled CCPA-compliant security.
Lightweight script integrated with modern consent technologies, compliant with all US legislation.
Omni IQ’s Open API interoperates with your stack, making data available on-demand.
Our Data
Consumer Data Segments and Attributes
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Households Mapped to Digital Identitifiers
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Million
Unique Identity Linkages Authenticated Monthly
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0
Million
Industry Leading
House holding capabilities
Omni Pixel: The Ultimate Solution for Omnichannel Retargeting
- Capture new scalable 1P audience data
- Reach target audience across all channels
- Real-time retargeting audiences monetized onsite and offsite
- Deep insights and analytics for effective segmentation
- Dynamic creative optimization for maximum ROI
- Tracking capabilities for accurate attribution and measurement
- Customized strategy development and execution by experts
- Accurate attribution at the household level
Powered by BDEX
Ready to get started? Sign up for a free, no-obligation trial.
Activation Partners
BDEX Case Studies
How CBS Leveraged TiVo Xtend CTV Powered by BDEX to Promote Premiere
In 2021, CBS was the leading ad-supported television network in the United States, with an average viewership of 5.6 million viewers according to Statista. For the launch of a new CBS family dance competition series…
TiVo Expands 1st Party Monetization Opportunity By 11x
Looking for help monetizing their first-party data, TiVo turned to BDEX for help expanding its audience reach to nationwide scale in order to give its advertisers access to highly targeted nationwide audiences.
Working with BDEX improved TiVo’s first-party data monetization by 11X.
Ready to get started? Sign up for a free, no-obligation trial.
Blog
Business analytics and data marketing are rapidly evolving. Stay up-to-date on our latest data thought leadership.
In today’s data-driven marketing world, understanding your customers is key. But a single customer ID often paints an incomplete picture. That’s where a household identity graph comes in –…
By AdExchanger Guest Columnist David Finkelstein, CEO BDEX, LLC
We have seen a lot of change in the identity landscape over the past 10 years. What once was a bit of the Wild West has tur…
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Improve your ROAS with data. Talk to an expert about improving your data strategy today.